These stamps ensured the Dole name would still be visible even if the label was changed by a distributor. In 1927, the HPC began stamping its cans with the Dole brand name, with numbers to indicate the grade. : 150 In the early 20th century, pineapple was still relatively unknown, and James Dole and other growers mounted an awareness campaign in magazines in what the company now refers to as one of the first nationwide advertising campaigns in the United States. Early products of the Hawaiian Pineapple Company were not marketed under a particular brand name, often assuming the names of the distributors. The HPC delivered its first shipment of canned pineapple in 1903. Two years after James Dole's arrival, he formed the Hawaiian Pineapple Company (HPC). Dole, who had helped overthrow the Kingdom of Hawaii in 1893, and became the governor of Hawaii in 1898. In 1899, industrialist James Dole moved to Hawaii. An ad for Dole pineapple juice, circa 1910. See also: Standard Fruit Company James Drummond Dole founded the Hawaiian Pineapple Company in 1901. Dole has a comarketing agreement with The Walt Disney Company to encourage the public, including children, to consume fruits and vegetables. The multinational company PepsiCo sells bottled fruit beverages under license using the Dole brand. Dole operates a 13-vessel shipping line for importing its produce and exporting third-party goods to Latin America. Dole grows and markets bananas, pineapples, grapes, berries, deciduous and citrus fruits, and vegetable salads. The company operates through four segments: Fresh Fruit (bananas and pineapples about 35% of 2020 revenues) Diversified Fresh Produce in Europe, the Middle East, and Africa Diversified Fresh Produce in the Americas and other world regions (combined 37% of 2020 revenues) and Fresh Vegetables (29% of 2020 revenues). Īs of 2021, the company had approximately 250 processing plants and distribution centers worldwide in addition to 109,000 acres (44,000 ha) of farmland and real estate. Dole reported 2021 revenues of $6.5 billion. The company is among the world's largest producers of fruit and vegetables, operating with 38,500 full-time and seasonal employees who supply some 300 products in 75 countries. Dole plc (previously named Dole Food Company and Standard Fruit Company) is an Irish- American agricultural multinational corporation headquartered in Dublin, Ireland.
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